LYDMOR

“I was extremely excited when I learned of the work Keychange is doing. I am humbled and honoured to be a part of a project that is doing so much tangible action on a matter that both interests - and occasionally infuriates me. I hope to be able to expand the conversation in Denmark and broaden the network of people working for this cause internationally!” - LYDMOR

Jenny Rossander (LYDMOR) joins a prestigious cohort that includes artists Joy Denalane, Peaches, Kate Nash, planningtorock, and many more, and is the first Denmark-based individual to join the movement for change in an ambassadorial role. Jenny will advocate for Keychange and help to grow the reach and impact of the movement. 

Since the release of her last critically acclaimed and award winning album two years ago, LYDMOR has been touring intensely in Europe, the UK and Asia. She’s famous and even infamous for always delivering a magical cocktail of challenging visual shows and combining them with her mesmerizing conceptual electropop. She’s an artist who never compromises and who always goes her own way.

In 2016, close to giving up her dream of playing music, then 26-year old Jenny Rossander, packed her bags and travelled alone to Shanghai. The personal journey and the inspiration she gained there, became the foundation for the story, that in September 2018 manifested itself in her breakthrough album ”I told you I’d tell them our story”. Since then, it took off in earnest for LYDMOR, who in 2018-2019 toured in Asia, Russia, big parts of Europe and the UK and finished off 2019 with another tour in Asia. In the beginning of 2021 CAPACITY was released. A contrastive musical piece, where reality and fiction melt together in a multifaceted sound universe. It is the electronic popartist’s most personal, complex and conceptual album to date. Listen to the album here.