Musikcentrum Sweden is promoting the independent Swedish Music and presenting a unique non-profit resource for festivals and promoters as well as being a tool for anyone aiming to build relations to Swedish music and musicians. Musikcentrum Sweden represents more than 700 acts of professional freelance musicians from all over Sweden. The core and edge of world music, contemporary, jazz, folk, cabaret, electronic and more, from solois ts to large ensembles. Three regional offices are running the promotional services: Musikcentrum Väst based in Gothenburg, MCÖ Musikcentrum Öst based in Stockholm and our newest member Musikcentrum Syd in Malmö. Musikcentrum Sweden/Öst is the international has been developing the Swedish part of Keychange from the start and leads the project — together with the partners Way out West and Auddly.

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