The Keychange initiative pressing for gender equality in the music industry – including on its live stages – has a new frontier this week.

Poland has become an official partner for the movement, and tomorrow will see an event co-hosted by Key Change and festival organiser Spring Break to introduce its first two ambassadors in Poland: Avtomat and Karolina Czarnecka.

The campaign is timely. “We have witnessed the dangerous politicization of gender in Poland this year with the President inciting hate speech as part of his reelection campaign,” said Magdalena Jensen, co-founder and managing partner at Chimes Agency, who’s planning this year’s Keychange training.