For musicians, it was a platform for showing their talents. This summer, grassroots bands and music producers In a bid to turn the diversity dial in the music industry, Smirnoff has launched an ‘Equalising Music Pledge’ initiative spearheaded by BBC Radio 1 DJ, Annie Mac. The pledge is part of Smirnoff’s three-year multi-million ‘Equalising Music’ campaign which aims to accelerate gender parity in the music industry.