Lifestyle brand Ted Baker has announced it will be partnering with Keychange, a music-led organisation, as part of its ongoing Street Party Sessions Campaign.

The retailer is set to become a sponsor of Keychange’s Talent Development programme, developed to support women and gender minority artists and innovators who are enrolled in the initiative throughout the UK, Europe and Canada.

The collaboration will see the brand offer its store spaces for live performances, further allowing emerging artists to share their stories with new, global audiences.

For the launch of the partnership, south London DJ and BBC Radio 6 host Jamz Supernova hosted a show at the retailer’s Regent Street store, as the initiative’s first participant.