GIVE THE PEOPLE WHAT THEY WANT AND FUTURE PROOF YOURSELF! The Keychange Survey from Reeperbahn Festival really hones in on generational differences from a consumer perspective and how this is changing rapidly. As we operate in a music industry that is international, we are also confident that this is a reflection of trends beyond Germany, across the globe. And isn’t it just common sense that we work towards gender parity simultaneously from all areas of the industry so that this permeates to the live music sector, streaming, radio, physical sales and more?

Read more of the findings here, and get thinking about how you can stay relevant, here.