As a consumer, your purchasing power has a direct bottom-up impact on the music industry. From festival attendance to streaming, merchandise and beyond – you have the power to steer change with your pockets! The Reeperbahn/Keychange report on gender diversity in the German music industry found that a third of younger festival goers already made a conscious decision to not attend a festival unless it was gender balanced. And with other consumer perspectives on gender equality in the music industry covered, we encourage you to read the full report here: