The SDG Action global community’s annual meeting place is returning, bigger and bolder than ever from 25-26 March 2021! No longer confined by a physical location, the SDG Global Festival of Action will meet you wherever you are in a new virtual space.

A central tenet in moving the Agenda forward is gender equality because gender discrimination is not only wrong but harms us all by undercutting the intelligence and experience of over half of humanity.

To amplify the initiative and accelerate action on the UN 17 Sustainable Development Goals (SDGs) Keychange has partnered up with the SDG Global Festival of Action and are presenting performances by three of our selected artists from the Keychange programme of 2020/2021 during the festival.

Keychange is also hosting a workshop along with Music Innovation Huband Sound Diplomacy. The aim of the workshop is to share best practices, to help SDG initiatives grow faster and increase impact thanks to music and its industry.

We are proud to be part of the new SDG Music Network, launched at the workshop alongside a new extensive Guide to Music and SDGs. Written in concert with a number of UN agencies and private sector partners, Your Guide to Music and the SDGs offers a new model to think about the impact music can have on our world and how we can meet the Global Goals by 2030.

Join the SDG Music Netork and read the Guide to Music and the SDGs here.

CO-CREATION WORKSHOP: Play Fair! Actioning sustainability in the music industry

March 26 @ 16.15 CET

HOST: KEYCHANGE, MUSIC INNOVATION HUB, SOUND DIPLOMACY

The Music Industry has the power to push the needle on SDG Action with the input and support of industry figures such as producers, artists, organisers and rights holders. This workshop is aimed at music industry executives, producers, artists and creative industries as well as NGOs, non-profits and civil society.

During the session, a panel of industry stakeholders will discuss and explore best practice and opportunities to push ambition as far as possible. Through breakout discussions, the focus will be turning these ideas into reality by confronting obstacles and ideating solution. The aim is to equip market leaders with ideas and approaches to integrate the SDGs into company policies. It can be less complex than we believe to take action towards the SDGs! 

This is the moment for the music industry to confront itself with the power and opportunity of the Goals and reflect, explore and navigate clashes in current approach and business practices to create a new route for alignment. 

KEYCHANGE ARTISTS AT THE SDG FESTIVAL

The festival will feature performances from both emerging and legendary artists and all shows are curated in collaboration with artists and networks bringing the world together through music, poetry and art. 

The concerts will be shot directly from the artists' home countries and unique settings - from an empty concert hall to a snowy mountain peak. These performances hope to boost the festival experience and inspire leaders across sectors and individuals to "do things differently" and #TurnItAround for the Global Goals. 

Keychange is proud to present the following artists in the SDG Festival lineup: 

Kety Fusco

March 25 @ 13.05 CET

Kety Fusco’s work on warping classical harp into a contemporary electronic instrument makes ethereal, mind buzzing electronic music. Her show from the snowy peaks around San Bernardino in the Swiss Alps, on the border between Central and Southern Europe, one of the few places left untouched in one of the most densely populated continents on Earth to put attention on SDGs 13 and 15, Climate Action and Life on Land.

Anaiis

March 25 @ 19.15 CET

French-Senegalese singer and musician Anaiis has moved from Toulouse, to Dublin, to Dakar, to California and finally to London, Anaiis’s feeling of belonging everywhere and nowhere has added many colours to her creative palette. Her music explores narratives of blackness, but purposefully seeks to defy any attempts to reduce Blackness into a singular narrative, instead showing human nature in all its complexity. 

Miss Tati

March 25 @ 20:45 CET

Born in Portugal with parents from Angola, Miss Tati grew up in the sunny city of Setúbal before moving to the rainy city of Bergen in Norway. Miss Tati has long impressed both concert-goers and music lovers across the country with acclaimed performances at most of Norway’s major festivals as well as a number of club concerts. Her unique mix of soul, hip hop and RnB has ensured that Miss Tati has also received attention far beyond Norway’s borders.