Know what’s happening with Keychange, keep up to date with all our participants, their latest music and our projects with the Keychange blog.


It’s really important to us that Keychange reaches beyond just our participants and partners and provides a resource useful to anyone in the music industry. In our Sound Advice section you’ll find information, interviews and practical tips to help you succeed, whether you’re an artist, professional, innovator or all three. If there’s something you’d particularly like to see us talking about, just email and we’ll endeavour to cover the topics your interested in.

COVID-19: An Update for Keychange Signatories

It’s safe to say that 2020 has not gotten off to the start that we hoped for, or expected. The ongoing COVID-19 situation is causing worldwide disruption on many levels, and your festival, organisation and life will certainly have been impacted by the effects of the virus. There’s a lot of uncertainty in the live

Norway host Keychange in Jordan

This week (1st – 4th March 2020), the Norwegian Royal Family visited Jordan for the first time on their 50th State Visit. Thanks to our partners Oslo World and Music Norway, Keychange had the privilege of being part of the occasion!

74 New Participants Announced for our Year-Long Capacity Building Programme

16 leading music organisations from 12 countries lead global movement for change Providing women and gender minority participants all the skills and opportunities they need to get to the next stage in their career. 74 artists and music industry professionals from 12 different countries have been selected by industry and export experts as the future

Women Are Flying The Country Flag : The British Country Music Festival

“We achieved 61% female to male balance in our first year of programming The British Country Music Festival” : Find out how this UK festival booked its stellar inaugural event

I Can See Clearly Now : Intuition and Goal Setting

Give yourself the biggest gift this holiday season, the gift of listening to and acting on your intuition. To envision, to set goals, to take inspired action.

Embracing our ‘Un-successes’

The end of the year (and decade!) is almost upon us, so join Tamara Gal-On to explore ‘unsuccesses’ – a method for reviewing the past year, and preparing for the next.

Apply to Keychange now!

Keychange launches open call to find 74 innovative women & gender minority artists & innovators to take part in year-long programme  Applications are open to artists (writing & performing their own music) and industry professionals (working in music) in Canada, Estonia, France, Germany, Iceland, Ireland, Italy, Norway, Poland, Spain, Sweden, and the UK  The pioneering

As Keychange 2.0 is unveiled, Oslo World announces its 26th edition, with over 60% female representation among headliners.

As Keychange 2.0 is unveiled, Oslo World announces its 26th edition, with over 60% female representation among headliners.

Keychange 2.0 unveiled at Reeperbahn Festival by Kate Nash, Peaches, Puja Patel

Details of the next phase of Keychange were announced at a presentation and press launch at Reeperbahn Festival, Hamburg, hosted by Puja Patel (Editor In Chief at Pitchfork).

Iceland Airwaves Achieves Gender Parity for the Second Year Running

Iceland Airwaves returns to Reykjavík Wednesday, November 6 through Saturday, November 9, bringing together more than 130 bands from 20 countries. As proud Keychange partners, Iceland Airwaves has achieved equal gender balance for the second year running, with a 50/50 split on the line up. Today, Iceland Airwaves reveals its final wave of performers.

Thank You For The Music : A Creative’s Place in a Turbulent World

By Tamara Gal-On Musicians and so many others in the music industry have been raising their voices and raising money for emergencies and good causes for the longest time, we can all think of dozens of examples I am sure. For causes relating to the industry itself and for causes far beyond. And yet. We

Keychange receives over €1.4 Million from the EU Commission

 The Keychange initiative also reveals a new partnership team for the second phase to launch in September at Reeperbahn Festival by Keychange ambassador Kate Nash and others Today, the European partner network behind the gender balance movement Keychange, is thrilled to announce the funding of €1.4 million from from the Creative Europe programme of the European

250+ music organisations commit to Keychange 50/50 pledge

Keychange pledge now open to any music organisations who want to take positive action towards gender parity in music including conservatoires, orchestras, broadcasters, concert halls, agents, labels, and venues. Latest signatories include English National Opera, Royal Birmingham Conservatoire, Southbank Centre, Bella Union, Royal Liverpool Philharmonic, De Doelen, Sage Gateshead, Ivors Academy, Uppsala Konsert & Kongress,

Watch: The Keychange Story Far

Keychange Collaborates with Annie Mac on new Smirnoff Equalising Music Pledge

Keychange Collaborates with Annie Mac on new Smirnoff Equalising Music Pledge Annie Mac heads up the latest initiative from SMIRNOFF’s “Equalising Music” campaign – the ‘Equalising Music Pledge’ – challenging each and every person in the music industry to do one significant thing for gender equality in 2019 Annie  Mac  announces  the  launch  of  the  Equalising Music Pledge,

Keychange recognised with Award for Innovation in Brazil

At a ceremony on Saturday 8th December, Keychange was announced as the winner under the category of Innovation at the SIM Awards in Sao Paulo, Brazil.

Keychange – One Year On

Reflections on Keychange One Year On from its Founder, Vanessa Reed, CEO of PRS Foundation


The groundbreaking, international Keychange initiative led by the UK’s PRS Foundation launches a manifesto to unite the music industry, national governments, European Parliament and European Commission in positive action towards gender parity and a stronger future for music.

“From monologue to dialogue” – A blog by Inspiration Award Winner Georgia Taglietti

Georgia Taglietti of and Sónar Music Festival received the Keychange Inspiration Award at BIME Festival, and joins us to share some of the valuable lessons learnt throughout her career to date.

A Word From Our Sponsors: STEF

Fresh from a busy Iceland Airwaves Festival, we catch up with Keychange sponsor STEF to find out more about their work and their support for the Keychange project.

It’s very normal to have differences of opinion when collaborating but sometimes it stops feeling temporary and par for the course and starts to feel terminal. What to do?

By Tamara Gal-On Social Self-Care: the art of ensuring your intentional interactions with the people who are part of your professional world are set up from the outset to build you up, not wear you out. Social self-care is important for creative people because it is so much harder to focus on creating or getting

As festival season gets underway, Tamara Gal-On considers the benefits of water in aiding music industry professionals to practise self care at one of the busiest times in the musical calendar.

A quick exercise to help identify your values and create your most authentic work

Values, drive and following your intuition. Tamara coaches you through how and why your being authentic to yourself is so important.

By Tamara Gal-On I have a lot to say on longevity and sustainability – so this is going to be a series of articles.  If you love making music and you want it to be your living, there are certain things that will help and some things that won’t if you want to retire from

Keychange  participant Anna Christoffersson filmed these inspiring and insightful videos with some fellow Keychange-rs at Tallinn Music Week.

Read up on some solid advice from our friends at Pigeons and Planes on where to start with growing your career

By Tamara Gal-On Part of the point of going to a music conference is Networking. Yes, I know, it’s a horrible truth but there it is.  Networking has a bad reputation.  A bit less scary than public speaking, a bit more annoying than finding you left the house without charging your phone past 20%. Depending

Seven ways to deal with Follow Up Challenges. The second in our 3 articles about making the most of conferences.

Tamara Gal-on goes through all the most important things you can do to have a successful industry conference

Check out these four different applications of everyone’s favourite – reverb. Compiled by our friends at Ableton.

To better understand the issues, what you can do to try and deal with them and how you can be prepared, Dan Bettridge’s manager talks

Want to know how to get your music posted on websites and blogs? Fear not the Fader is here to guide you.

Watch a stunning Tedx talk from Keychange participant Chagall and see her incredible gloves in action

Find out how Katie Gately Made her custom instrument rack and download it for Ableton Live now!

CEO of PRS Foundation Vanessa Reed talks the importance of funding artists

Keychange participant, BBC Radio 1Extra DJ, promoter, entrepreneur, and bona fide tastemaker, Jamz Supernova shares her hard-earned wisdom on Gal-Dem

BBC Radio 1Xtra Jamz Supernova talks about her experiences so far and what keeps her inspired.

PRS Foundation is the leading funder of new music across all genres in the UK. AMA member Maxie Gedge explains how the Foundation uses video storytelling to help promote and recruit applicants to its Momentum Music Fund.