Katarina Becic
Originally from Belgrade, Katarina followed her passion for music, technology and communications, making the decision to move from London to Berlin a few years ago. Katarina worked at Google in London and San Francisco for several years where she gained the majority of her experience in digital and content marketing. Katarina merged these passions into her role as Head of Social Channels at Ableton, a leading manufacturer of software and hardware for music production. Katarina manages the Social team and works on developing the strategy for social channels. Katarina is also a Communications Manager for Loop, Ableton’s annual summit for music makers in Berlin. As part of this work, Katarina focuses on the PR strategy, Social, and Content to promote the summit. Finally, Katarina is leading a Diversity project with an aim to bring more women into music production.