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Sandra Perens

Having studied cultural management at the University of Tartu Viljandi Culture Academy, and having an MBA from Estonian Business School, Sandra began working as a concert and festival organiser in 2011, alongside her studies. Starting out as an executive assistant and moving on to programme manager for Tallinn Music Week.

At the same time, Sandra also worked as the international and songwriters’ camp project manager at Music Estonia. She was also executive assistant and ticket sales manager at Weekend Festival Baltics. Before joining the Arvo Pärt Centre, Sandra worked as Marketing Manager of the Baltic region at Sony Music Entertainment. Since 2020 she's also an A&R Manager at Tier Music Publishing.

Participant as: Innovator

Expertise: A&R, Cultural Management, Event Programming, Marketing

Links to social: Facebook, Instagram, LinkedIn