Sarah El Miniawy
Founder and director of Simsara Music PR & Management (2012–present), Sarah El Miniawy works closely with an intimate roster of artists and organisations at the forefront of alternative music from the Arab world, in Europe, including Nadah El Shazly, Maurice Louca, and Kamilya Jubran & Werner Hasler. She developed her PR experience working for the Barbican Centre for eight years whilst pursuing a master’s degree in music and anthropology at SOAS. Born in Algiers to an Algerian mother and an Egyptian father, she was raised between the two countries before moving to Europe in 2005.