Following my passion for music, technology and communications, (originally from Belgrade), I moved from London to Berlin couple of years ago. I managed to merge these three passions in my role as a Head of Social Channels at Ableton, leading manufacturer of software and hardware for music production. I manage a small Social team and work on developing the strategy for our social channels. Besides this, I am also a Communications Manager for Loop, Ableton’s annual summit for music makers in Berlin. As part of this work, I focus on the PR strategy, Social, and Content to promote the summit. Lastly, I am leading a Diversity project with an aim to bring more women into music production. Before Ableton, she worked for over seven years at Google in London and San Francisco where she gained majority of her experience in digital and content marketing.