Laura Kriefman is an Architectural Choreographer. She is a 2016 INK Fellow, 2015 WIRED Magazine/The Space Creative Fellow and a 2011-2012 Fellow of the Clore Cultural Leadership Programme. Her company Hellion Trace have won multiple awards for digital innovation and specialise in Augmented Dance: the fusion between movement and technology. Resident at the Pervasive Media Studio, Bristol, they create interactive installations and spectacles that have been commissioned worldwide including USA, Brazil, Ireland, Croatia, Europe, India, and Indonesia. Recent work includes winning the Smart Oxford Playable City Award, and Mass Crane Dance which was launched as part of her Creative Fellowship with WIRED Magazine. Mass Crane Dance is a spectacular meeting of music, light, and synchronised construction cranes dancing across the skylight at night: Our inaugural event Crane Dance Bristol was seen by 10,000 people and reached 4 million people online. Laura has been a guest speaker at INK, WIRED, ReMIX, SxSW Interactive, World Science Fair (New York), IRCAM Paris, the Southbank Centre, and TEDxRoma, TEDxDanubia and TEDxLondon. She has been an expert reviewer for MoCo for the last 4 years, and for SIGGraph.