María Rut studied creative project and process management at the KaosPilot school in Denmark and started her career in Iceland as the Executive Assistant to Magnus Scheving, creator and CEO of the LazyTown children’s TV series. María first got involved in the music industry when she joined the social music platform Gogoyoko.com back in 2008 as Head of Charity (and later COO) and took on the management of Iceland's biggest reggae band, hjálmar. She was the program manager of Iceland Airwaves in 2010, the manager of the You Are In Control conference on creative industries in the digital age in 2011 and the general manager of the Icelandic Music Awards 2012 - 2015. She’s taught project management at the Icelandic Academy of the Arts and sat on the board of Gogoyoko.com and Music Express travel fund. María has been the manager of internationally acclaimed artist Ásgeir from the start of his career in spring 2012 as well as managing dj. flugvél og geimskip. Just recently María became the project manager for the Music City of Reykjavík where her responsibilities will be to ensure and support a thriving music community in the city through various activities and projects.