ABOUT
KEYCHANGE
Keychange is a pioneering international initiative which empowers women to transform the future of music and encourages festivals to achieve a 50:50 gender balance by 2022. 60 emerging artists and innovators from across Europe will be invited to international festivals to take part in a series of showcases, collaborations and a programme of creative labs. Backed up by an innovation fund for the network to test new projects and ideas, Keychange aims to accelerate change and create a better more inclusive music industry for present and future generations.
Keychange is led by PRS Foundation, supported by the Creative Europe programme of the European Union, in partnership with Musikcentrum Öst, Reeperbahn Festival, Iceland Airwaves, BIME, Tallinn Music Week, Way Out West, The Great Escape and Mutek.
“I remain utterly outraged by the depressing statistics surrounding female representation in every aspect of the global music business. I am exceedingly grateful to the PRS Foundation for their initiative in trying to put this to rights for we absolutely and urgently MUST.”
“Keychange is one of the most exciting European music industry collaborations around at the moment. It sets a strong foundation for solid long term careers within a more balanced industry that reflects the diversity of talent in Europe and beyond.”
“I’ve championed on my show many of the brilliant female musicians that PRS Foundation has supported in the past. It’s great that the Keychange festivals are looking at how they programme female talent and I look forward to hearing about how all the artists and industry pros benefit from being part of such an exciting network”
“Being a girl is awesome. It’s even more awesome to be a girl AND to become something that history doesn’t expect from you. Keychange!! Bring more women to the music world please!! You have all our support “
“For too long things have been out of balance and with initiatives like this the future is starting to look a lot more hopeful and fair.”
“A project like Keychange is an excellent way of promoting the brilliant women that are working in music whilst encouraging men and women from the industry to do more to support their careers.”
“Far too often we see music festivals, panels and award nomination categories dominated by male presence. Who wouldn’t want to support something so valuable and empowering as Keychange?!“
“I am happy to be a Keychange ambassador, because I consider it to be of utmost importance that me and the other feministas continue to make a racket, organize ourselves and support each other”
“I thoroughly support Keychange and its aims to empower women in the music industry. I’ve enjoyed working with lots of talented female artists so I’d love to see more young women being encouraged to make music their career.“
“Getting innovative minds together across disciplines and across borders is a fantastic way to network us into the future. Keychange is an awesome and creative initiative. I hope it will lead to an impacting change in the music industry “
KEYCHANGE
AMBASSADORS
“A project like Keychange is an excellent way of promoting the brilliant women that are working in music whilst encouraging men and women from the industry to do more to support their careers.”
“Keychange is one of the most exciting European music industry collaborations around at the moment. It sets a strong foundation for solid long term careers within a more balanced industry that reflects the diversity of talent in Europe and beyond.”
“Being a girl is awesome. but it’s even more awesome to be a girl AND to become something that history doesn’t expect from you. Keychange!! Bring more women to the music world please!! You have all our support “
“Far too often we see music festivals, panels and award nomination categories dominated by male presence. Who wouldn’t want to support something so valuable and empowering as Keychange?!“
“For too long things have been out of balance and with initiatives like this the future is starting to look a lot more hopeful and fair.“
“I am happy to be a Keychange ambassador, because I consider it to be of utmost importance that me and the other feministas continue to make a racket, organize ourselves and support each other”
“I thoroughly support Keychange and its aims to empower women in the music industry. I’ve enjoyed working with lots of talented female artists so I’d love to see more young women being encouraged to make music their career.“
“I remain utterly outraged by the depressing statistics surrounding female representation in every aspect of the global music business. I am exceedingly grateful to the PRS Foundation for their initiative in trying to put this to rights for we absolutely and urgently MUST.”
“Getting innovative minds together across disciplines and across borders is a fantastic way to network us into the future. Keychange is an awesome and creative initiative. I hope it will lead to an impacting change in the music industry “
LATEST UPDATES
BLOG
TIPS AND ADVICE
about 8 hours ago | @keychangeeu