Friday Figures - 4 Sept

In considering artist exposure and the power of radio, today we look at gender representation in radio airplay. We have previously looked at electronic music in Europe, as barriers within genres are also prevalent and pressing to address in context, so in this instance we take a glance at country music in the US. The Gender Representation on Country Format Radio report by Jada Watson (University of Ottawa, in consultation with WOMAN Nashville) found that the spin play ratio was 9.7:1 in favour of men in 2018, as the situation worsens comparatively over time. The extensive report evaluates gender representation by spin data, evaluating the airplay received by men, women and male-female ensembles on the yearend (2000-2018) and weekly (2002-2018) reports. This also leaves us wondering how other genres would look under the same microscope…

Read the full Gender Representation on Country Format Radio report here.