The MANIFESTO

The Keychange Manifesto is a result of collaborative sessions with artists and innovators on the Keychange talent development programme, offering insights and recommendations and serving as an essential roadmap for the future of the industry.

The latest Manifesto 2.0 was launched at Tallinn Music Week 2024, before its presentation to the European Commission in Brussels. It serves as an invitation to imagine a better future that prioritises both humanity and the planet, providing a guiding framework to a more inclusive, equitable, and sustainable industry. 

 
 
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MANIFESTO 2.0: 10-point call-to-action


Aimed at legislators, policy makers, and all sectors of the music industry, the latest iteration of the manifesto is informed by over 300 women and gender-diverse participants on the Keychange programme who share their wishes, concerns, experiences and recommendations. The Manifesto 2.0 identifies 10 points while further outlining a call-to-action on each point.

 

1. We Need Safer Spaces

Safety measures and providing resources on how to create and maintain safer spaces

2. Tackle the Gender Pay Gap

Unite and work together across the board to fight the gender pay gap

 
 

3. Intersectional Representation

Visibility beyond gender, from different racial, ethnic, cultural, socio-economic and ability backgrounds

5. Visibility and Awareness

Embraces the conversation around gender diversity, acknowledges its various manifestations

7. Implement Politics of Care

For the mental and physical wellbeing of artists, children and people with disability, and the environment

9. Work Alongside Cis-Men

Cis-men need to engage in the conversations and processes that women and gender-diverse artists are having.

4. Education in Music Industries

Education at all levels, whether at schools, universities, or through professional training and courses provided

6. Community and Networking

Creating, fostering and nurturing of spaces of connection for thoughtful exchanges

8. Research and Knowledge

To understand better what we have, the challenges we are facing and determine potential solutions

10. Language and Communication

We need to utilise language in a gender-affirming and intersectional manner.

 

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Keychange Manifesto 1.0

In 2018 Keychange presented its first Manifesto for change at the European Parliament in Brussels.

The Manifesto 1.0 celebrates the achievements, ideas and suggestions that came out of the first Keychange project and calls for collective action in four areas:

 
 
 

1. Acknowledgement

Addressing recruitment, remuneration, career development and sexual harassment policies.

2. Investment

Making more funds available for targeted programmes which empower underrepresented artists and industry professionals.

 
 

3. Research

Analysing and reporting on the current gender gap with an economic impact study of companies with increased gender balance.

4. Education

Creating a new, diversified norm by promoting role models and career opportunities.

 

 
 
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