Friday Figures - 7 Oct

The Why Not Her? Collective’s ‘Gender Diversity Data Report’ is not all gloom and doom! The Spin radio brand’s commitment to gender diversity and wider inclusion has paid off – not only reaching 50% gender parity in their Top 20 chart playlist, the success is also reflected in the increase in market share. End of year 2021 figures shows that Spin 1038 surpassed all others to be Dublin’s number 1 for daily reach, with SPIN South West number 1 in the region for reach! This is statistical proof that people want diverse programming on the radio. Give the people what they want!

Curious about the specific figures involved with market shares and reach? You know what to do, click through here.