- Ted Baker’s Street Party Sessions become sponsors of Keychange Talent Development Programme

- Jamz Supernova (BBC Radio 6 Music, Keychange participant) performs at London flagship store to launch collaboration, with a live interview hosted by Clara Amfo

Keychange is thrilled to announce a new collaboration with world renowned British lifestyle label Ted Baker, as part of the brand’s music focused Street Party Sessions.

Championing British culture and heritage, Ted Baker is bringing people back together through music and fashion; showcasing its new Autumn Winter ’21 collections across a diverse cast of musicians and performers in an immersive, digital-first series of performances by British musicians Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley.

As part of Street Party Sessions, Ted Baker is teaming up with Keychange to offer support for underrepresented UK artists and innovators. Through sponsoring the Keychange programme, Ted Baker champions emerging women and gender minority artists and innovators from Keychange's talent development programme, offering store space for live shows and allowing upcoming talent to share their stories with new, wider audiences.

DJ, BBC Radio 6 Music host and Keychange participant Jamz Supernova will perform a DJ set at Ted Baker’s Regent Street store on Friday 29th October to launch this special collaboration, and ahead of the music, will take part in a live Q&A with fellow broadcaster Clara Amfo.

It’s free to attend the event, so register for your ticket and find out more by clicking here.

JAMZ SUPERNOVA is a DJ, Broadcaster, Label Owner, A&R & Podcast host

As a DJ Jamz weaves between Eclectic, Broken Beat, UK Funky and Global Sounds. She has graced the stages at Sonar, Parklife, All Points East, Glastonbury, Boiler Room Festival, Outlook, Kala, Lovebox, Gala, Lost Village, We Out Here, Lost & Found, Warehouse Project and is no stranger to the European circuit with regular slots away including Berlin, Lisbon, Copenhagen, Budapest, Barcelona, Porto, Paris, Amsterdam and Oslo. Jamz’ melting pot of club sounds can be heard in her monthly mix series CLUB JAMZ. Jamz has hosted DJ sets with DJ MAG and Keep Hush and had her debut RA podcast in 2021 showing her journey through DJing.

Hosting a weekly specialist show on BBC RADIO 1XTRA (winning an ARIA in 2021) which Jamz describes as “a musical journey, where you'll discover the very best in emerging alternative R&B, new-wave Jazz, leftfield electronica and Indie”. Jamz is a tastemaker and has shown many artists to radio, in doing this Jamz has confirmed her weekly Saturday daytime BBC 6MUSIC show this year. Jamz also graced our TVs co-hosting the music show Jazz 625 on BBC FOUR alongside Moses Boyd in October last year.

Also the host of the British Council’s weekly radio show SELECTOR, Jamz dives deep into the underground UK music scene and shares it globally in over 30 countries around the world - across Europe, the Americas, Africa and Asia - to over 4 million international listeners.

Ted Baker’s Street Party Sessions

Filmed at London’s iconic Printworks, each two-song session presents a unique and unexpected interpretation of the classic street party. From Jungle’s mysterious bus stop performance, to Little Simz’ impromptu pier party; sets are built on a backdrop of film, colour, props and dance concepted collaboratively with the artists to reference British cultural touchpoints that align with their personal or musical identity.

The series is being broadcast across the brand’s digital channels over five consecutive weeks from Thursday 30th September 2021; forming part of a wider brand innovation strategy across TikTok, YouTube, Animal Crossing and more.

STREET PARTY SESSIONS SETLIST

30th September - Jungle: Sunrise Club
7th October - Joy Crookes: Beats in Bloom
14th October – Little Simz: Breaking Waves
21st October - Bastille: Multi-story Mix
28th October – Alicai Harley: Good Vibes Only

Watch Ted Baker’s Street Party Sessions here

About Keychange 

Keychange is a pioneering international initiative which transforms the future of music by encouraging festivals and music organisations to achieve at least 50% women and under-represented genders in their programming, staffing and beyond. 74 emerging artists and innovators each year from across Europe and Canada will take part in international festivals, showcase events, collaborations and a programme of creative labs. Keychange aims to accelerate change and create a better, more inclusive music industry for present and future generations.

Keychange encourages all music organisations, festivals, venues, broadcasters, agencies and beyond to take the Keychange Pledge and to work towards a representative music industry. Join the Keychange Pledge at keychange.eu.

Keychange is led by Reeperbahn Festival, PRS Foundation and Musikcentrum Öst, supported by the Creative Europe programme of the European Union, in partnership with SACEM, Tallinn Music Week, Iceland Airwaves, BIME, Oslo World, Linecheck/Music Innovation Hub, Ireland Music Week, Sound City, Way Out West, Different Sounds, MaMA Festival, MUTEK and Breakout West.

Keychange is sponsored by FACTOR, Fundación SGAE, GEMA, Gorwelion Horizons, IMRO, the Musicians’ Union, Norsk Tipping, Roskilde Festival, SOCAN Foundation, Songtrust, SoundCloud, STEF, STIM, Talent Norge and Ted Baker’s Street Party Sessions. 

Keychange Ambassadors are Shirley Manson, Imogen Heap, Tony Visconti, Alexa Feser, Dermot O’Leary, Hinds, Emily Eavis, Nadine Shah, Paulette Long OBE, Mirga Gražinytė-Tyla, iskwē, Corinne Bailey Rae, Joy Denalane, Kate Nash, Sara Potente, Ave Tölpt, planningtorock, Jess Partridge, Carla Marie Williams, Claire Edwardes, Avtomat, Karolina Czarnecka, Darcy Proper, Tones and I, Tegan and Sara, Margherita Vicario, Claudia Pereira, Brisa Fenoy, Linnea Henriksson, Mari Boine, Samsaya, AURORA, First Lady of Iceland Eliza Reid, Anna Thorvaldsdóttir, Peaches, James Foley, LYDMOR, Andreea Gleeson, Flore Benguigui and Alice Phoebe Lou.