Represent the underrepresented talent in the music industry
We bring underrepresented genders in the music industry to the main stage
Keychange is a movement that counts the discounted. We take action to empower talented underrepresented genders with training, mentoring, and network support plus conferences and showcasing opportunities at partner festivals.
Join us and represent!
What does it mean to represent the underrepresented?
As talent, festivals, orchestras, broadcasters, music agencies, we share the belief in and passion for music.
To represent the underrepresented means to take a stand so we don’t miss out on unique talent and artful expressions.
You can represent by pledging with us to work towards balance, inclusion and for a future where all voices are heard.
An urgent situation calls for urgent action
Our present situation demands urgent action, we’re losing talent every day. Talent is distributed evenly, opportunities are not.
We must go beyond the talk of representation. We must break down the barriers that are silencing talent.
To achieve better gender balance and inclusivity for women and gender expansive individuals on stage and behind the scenes, we need to work together to represent.
13
festival partners pioneering the
movement
100+
events and panel discussions raising awareness
280
under-represented talent supported
by keychange
700+
music organisations pledged for gender balance by 2024
We’ve made progress
See the change multiply! We devised a bold and sustainable action plan to bring women and gender expansive talent to the stage. 700+ music organisations have already pledged to achieve gender balance.
With ever-increasing numbers, our progress towards equality is revolutionising the music industry, as new talent takes the stage.
84%
members at Keychange partner country CMO's on average are men
“It gives me hope that a movement like Keychange exists. In an industry that has always been dominated by men, from labels to opportunities for musicians, I am so happy I get to be alive to witness the tides changing as we work towards a world where underrepresented genders are equally heard and celebrated. I embrace this opportunity to learn from everyone championing this important movement and to take part in creating awareness around the importance of equal opportunity.”
