KEYCHANGE EXPANDS IN CANADA WITH TEGAN AND SARA
Canadian indie-pop icons Tegan and Sara have been appointed as the country’s ambassadors for gender equality initiative Keychange. The Creative Europe-funded campaign encourages festivals, conferences, music organisations and institutions to sign a pledge to include at least 50% women and under-represented genders in their programming, staffing and beyond by 2022.
“We encourage members of our industry who have tremendous power to sign, fund, promote, nominate, support, acknowledge, and celebrate the diverse population working in the arts today,” say Tegan and Sara.
“The demographic breakdown of awards nominations and festival lineups reflects the structural confines of our society and industry. We must do better, as it sends an outdated message to the next generation about whose art and voice and message is valuable.”