Women in Music: New initiative addresses gender disparity in India, as on-demand streaming goes big
The music industry in India is exploding in all its diversity, and according to a recent projection, the country's online music market is set to surpass $273 million by 2020. With a growing smartphone market — which is the device of choice for a majority of listeners — India constitutes the largest percentage of users in the world. 95 percent of Indian listeners turn to streaming services accessible on smartphones for their music, presenting a budding consumer-base for these companies.