LYDMOR Announced as First Danish Keychange Ambassador
- 3 Danish music organisations sign the Keychange Pledge
LYDMOR is a passionate and creative activist who joins the Keychange movement in an important moment in the Danish music industry. Gender inequality has been a big topic of debate in Denmark over the past year and following the announcement that 5 organisations have pledged support to the 2030 goals, Keychange is increasing visibility in the country as a sign of solidarity and to encourage more organisations to commit to positive change.
3 Danish organisations in total have now signed the Keychange gender pledge; Tønder Festival, Relevance Festival and management agency WAS Entertainment. All organisations have signed the Keychange gender equality pledge towards achieving 50% representation of women and under-represented genders - find the full list of Keychange signatories here.
Jenny Rossander (LYDMOR) joins a prestigious cohort that includes artists Joy Denalane, Peaches, Kate Nash, planningtorock, and many more, and is the first Denmark-based individual to join the movement for change in an ambassadorial role. Jenny will advocate for Keychange and help to grow the reach and impact of the movement.
Since the release of her last critically acclaimed and award winning album two years ago, LYDMOR has been touring intensely in Europe, the UK and Asia. She’s famous and even infamous for always delivering a magical cocktail of challenging visual shows and combining them with her mesmerizing conceptual electropop. She’s an artist who never compromises and who always goes her own way.
In 2016, close to giving up her dream of playing music, then 26-year old Jenny Rossander, packed her bags and travelled alone to Shanghai. The personal journey and the inspiration she gained there, became the foundation for the story, that in September 2018 manifested itself in her breakthrough album ”I told you I’d tell them our story”. Since then, it took off in earnest for LYDMOR, who in 2018-2019 toured in Asia, Russia, big parts of Europe and the UK and finished off 2019 with another tour in Asia. In the beginning of 2021 CAPACITY was released. A contrastive musical piece, where reality and fiction melt together in a multifaceted sound universe. It is the electronic popartist’s most personal, complex and conceptual album to date. Listen to the new album here.
Jenny Rossander (Lydmor) said, “I was extremely excited when I learned of the work Keychange is doing. I am humbled and honoured to be a part of a project that is doing so much tangible action on a matter that both interests - and occasionally infuriates me. I hope to be able to expand the conversation in Denmark and broaden the network of people working for this cause internationally!”
We look forward to working with Jenny in the coming years, with a focus of expanding our work and network in Denmark.