Sofia Sandqvist
Passion for music started off in her early teens for Sofia Sandqvist, working non-profit at hundreds of live shows, Swedish festivals, Roskilde (DK) and booking artists for student festivals. After a master degree in marketing she’s been working at Universal Music Sweden since 2014 and gained a broad range of experiences within all facets of releasing and breaking Swedish artists locally and abroad. Sofia has as a PR, co-A&R and Senior Product Manager worked with over 50 artists (such as Robyn, Tove Lo, Daniela Rathana, Sandro Cavazza, Seinabo Sey), leading the strategic work, marketing campaigns and the artist team.